Rabees Sheikh, art director and creative designer, Karachi.

Art Director and Creative Designer with extensive experience in the esports industry in Pakistan. Skilled in designing 2D and 3D graphics, as well as UI/UX designing.

Most recently Senior Creative Manager at Next Generation Esports, directing branding, social media campaigns and event graphics for Free Fire Esports Pakistan, and leading a team of designers across the season.

Passionate about creating visually appealing and engaging designs that capture the essence of esports in Pakistan, now extending that practice into 3D visualisation and generative video.

Directed a team of ten designers across branding, social media campaigns and event graphics for Free Fire Esports Pakistan, with campaign engagement up 30 per cent. Led the 3D graphics for tournaments that drew over a million views across streaming platforms, designed UI and UX assets that lifted interactions on promotional platforms by 25 per cent, and cut project turnaround by 20 per cent. Trained and mentored five junior designers.

Ran an editorial team of eight writers and designers producing more than twenty exclusive articles a month, and set the content strategy that raised reader retention by 25 per cent.

Designed graphics for esports events including social content, banners, logos and merchandise. Over a hundred pieces across campaigns, with fan engagement up 15 per cent on social platforms.

Studied advertising alongside full-time design work in esports.

Branding

Tournament and organisation identities: type, mark, motion and the rules that hold them together across a season.

3D Graphics

Stage, trophy, merchandise and environment work taken from block-out to final render.

Graphic Design

Social, broadcast and event graphics produced against live tournament schedules.

UI/UX Design

Product and platform interfaces designed to look considered and behave predictably.

AI Generated Video

Generated and edited film, directed rather than prompted, from boards to final grade.

Adobe Creative Suite

Daily working environment across design, layout, motion and edit.